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Uride donates 10% of January 25th’s proceeds towards animal rescue and care

Northern Ontario’s ridesharing service, Uride, is generously donating 10% of all ride fare proceeds on January 25th to extend its support to animal shelters within its operational communities. The noble endeavor, known as ‘Ride for a Reason,’ is a prominent initiative under the company’s esteemed Good Deeds Program in Thunder Bay.

At present, Uride operates in 20 communities spanning across Canada. The initiative serves a twofold purpose: directly benefiting animals and encouraging prospective pet owners to contemplate adopting from shelters, thereby contributing to the reduction of the homeless animal population. Uride serves the five major cities of North Bay, Sault Ste. Marie, Sudbury, Thunder Bay and Timmins within Northern Ontario.

As a testament to its commitment to animal welfare, the company has undertaken to cover the adoption fees for a featured animal at each shelter location. Uride has thoughtfully partnered with recipient organizations in each community, which include the North Bay and District Humane Society, Sault Ste. Marie Humane Society, Greater Sudbury Animal Shelter, Thunder Bay Humane Society and Timmins Humane Society. A comprehensive list of pets available for adoption has been shared with the public here.

Uride’s January installment of the Good Deeds Program is dedicated to celebrating and supporting organizations that go the extra mile in caring for animals awaiting adoption.

In the previous year, Uride demonstrated its commitment to social responsibility by generating an impressive sum of over $8,000 through its ‘Ride for a Reason’ initiative. This noteworthy campaign, which encouraged riders to pledge 10% of their fares on July 25, 2023, saw the proceeds directed towards the support of senior centers in town, including the Schubert Centre, which provides essential services and care to the local elderly population.

Founded in 2017, Uride has remained steadfast in its primary objectives of reducing impaired driving and furnishing dependable transportation services to underserved markets. Presently, the company operates in 17 cities throughout Canada, encompassing prominent locations such as Vernon, Kelowna, Nanaimo, Kamloops, Penticton and Prince George.

Cody Ruberto, the CEO of Uride, emphatically asserts that animals deserve to be treated with kindness and respect. He underscores the critical importance of supporting local organizations that dedicate themselves to providing shelter and facilitating the adoption of these animals into loving homes. Mr. Ruberto proudly reaffirms Uride’s role in this noble endeavor, expressing unwavering commitment to collaborating closely with these organizations to ensure that every animal in need finds a safe, secure and loving home.

Sources: Uride, Vernon Morning Star and Northen Ontario Business